Aveda Arts & Sciences
    Visual identity, Art Direction 
(2018)

      Aveda Art & Sciences is the largest collection of Aveda cosmetology schools in the U.S. As an industry leader, we sought to redefine how beauty is regarded as a category and profession to demonstrate that a career in the beauty industry can be both prosperous and fulfilling.
      The new identity speaks to the next generation of beauty professionals with candor and confidence, through the use of bold typefaces, vibrant colors, and relatable imagery.

CREDITS

Creative Director: Danny Miller
Agency: High Tide
Design: Wendy Vong
Photography: Augusta Sagnelli
Hair: Matthew Kazarian, Paul Eastin
Makeup: Jenny Davis
Wardrobe: Ali McNally