Half Helix is a group of designers, developers, and technologists committed to building modern, thoughtful digital experiences in an ever-changing world. Headquartered in New York and operating worldwide, they transform ideas into connected platforms for clients in culture and commerce.
Inspired by the concepts of halves and helices, I created an identity centered around a graphic system that breaks things down into halves along with various helix-like graphics and patterns that represent the interconnected, nimble nature of the team and their work.
The brand was implemented digitally by Alright Studio.
Agency: High Tide
Creative Director: Danny Miller
Design: Wendy Vong, Caleb Van Dyke
Web Design: Alright Studio