Laws of Motion
Visual Identity, Art Direction
Laws of Motion is a made to order womenswear brand that is revolutionizing and modernizing classic silhouettes through data science. They offer a truly inclusive range of micro-sizes by taking into account the variations of shapes in women’s bodies. The result is a bespoke fit and a zero-waste manufacturing process.
Inspired by the idea of motion and measurement, I created a variable, yet considered visual system. Art direction highlights the details and precision of clothing as well as the power and motion in repetition. The juxtaposition of the dark green and bright red color palette pairs a conservative style with a bold mindset.
This all culminates in a sophisticated identity that embodies the vision of rewriting the laws of motion for women—allowing them more gravity, force, and impact in work and life.
Agency: High Tide
Creative Director: Danny Miller
Design: Wendy Vong, Melia Tandiono
(ALL PHOTOGRAPHY FPO)