Logo Design, Packaging
Grado is a family-run audio manufacturer based in Brooklyn, NY. After 65 years of perfecting sound, their son Jonathan Grado sought to modernize and streamline an identity that lives up to the legendary name.
As part of the rebrand, My role involved the creation of the brand icon and heritage seals as well as redesigning the packaging to better reflect the product—a functional, bold, and timeless base that works universally across their product models.
Agency: High Tide
Creative Director: Danny Miller
Design: Wendy Vong, Melissa Levin, Caleb Van Dyke
Photography: Kevin Kunstadt, Jonathan Grado